These "trigger images" are essentially portals to online media content: video, animations, 3D models, coupons, etc..Augmented reality apps utilize a smartphone's camera to recognize the images and unlock the hidden content for the viewer. Our more sophisticated examples provide the viewer with a multifaceted interactive experience, with plenty of Wow Factor and various calls-to-action. Most are built on the Aurasma platform. Ask us to demo these for you ... or ... ask us how to use your own phone instead!